the end of the line.

November 9, 2009
some of you might remember way back to april when i was telling fishy stories and urging you all to head out and see the new film, the end of the line. well, after spending a summer serving up unsustainable fish to sushi customers, i feel even more of an obligation to promote a film about the need for sustainable fisheries (oh, the guilt).
the good news is, now it’s screening in more places than ever and they’ve just developed this v. cool little widget to help you figure out which little fishies are still kickin’ and which ones we better leave alone for awhile.
check it out, i’d love to hear what you think!

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  • Reply Brit November 10, 2009 at 12:38 am

    What a great website! I saw a movie recently in which they mentioned the extinction of certain fish… I love sushi soo much… And didn't really want to give it up! Discovered the sushi guide on the website, problem solved! šŸ™‚

  • Reply Bonbon Oiseau November 10, 2009 at 5:49 pm

    this is excellent erin…truly. we are mindful i promise you..

  • Reply Jacqueline J November 10, 2009 at 7:47 pm

    Delighted to know that some of us continue to make conscious efforts to remain faithful to mother earth.

  • Reply no worries November 12, 2009 at 8:40 am

    Its being shown in the IDFA the Internation Documentary festival in Amsterdam so on your recommendation Im going to see it!
    Thanks for the tip!

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